Wednesday, August 29, 2007

Lucrative Business Marketing and Advertising

Lucrative Business marketing and advertising need not be tricky, expensive or hard to implement. I use a process of re-engineering for any home or small business to follow and it works like this.

Re-engineering and modelling is a very powerful method of working out what has worked for others in your exact same industry. After all there are millions of home and small businesses in the world. The fact remains that someone else probably does what you are doing. Therefore there are footprints to follow and clues to obtain to show us the way forward in our enterprise.

To repeat: someone somewhere is or has probably done the same or very similar business as you. Someone is showing you how to do your business marketing and advertising!

Modelling and re-engineering is simply the process of looking at what others have done or are doing now with their marketing, with their selling, their systems, their team, their finances. It's about looking at what business structure they have as well.

This is all pretty easy to do with the internet making research on any company comparatively simple. I often phone the company I research and become a member or subscriber to their newsletter to find out more about them. Therefore business marketing and advertising becomes straight forward when you have a potential model to follow.

But essentially, modelling involves copying or tweaking your strategy into a similar vain to the one which works elsewhere. Simple really. Now I would not suggest you copy blindly a strategy someone else similar to you is implementing. Just test it out. After all, marketing and business is ALL ABOUT getting the recipe right for your business.

Using another enterprise's business marketing and advertising structure and doing something similar is such a great idea.

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