5 Lucrative Legitimate Home Based Business Tactics To Make a Real Difference

5 Lucrative Legitimate Home Based Business Tactics

Big businesses who have succeeded always have an internal model
they follow to ensure continued growth. After many years coaching
small to medium enterprises having a system to succeed is imperative to
success.

When you look at your own enterprise do you have a plan of attack, a system,
a methodology for growth? If the answer is no, which it is 90% of all small or
home businesses, this may account for the horrible statistic of 80%+ business failure
amongst ALL businesses in the first 5 years.

Here is a master system for any legitimate home based business to follow
to make an amazing difference to your bottom line profits.

Step 1: Create a vision of exactly what you want for 3-5 years and then 1 year from now.

Step 2: Work out the reason why (in writing) you want success. If you can only come up with 5 or less reasons this may inhibit your future growth as your motivation to succeed in this venture is not high.

Alternatively, you should aim to get 10-25 reasons why you want success in your business. Please do not miss this step. This is a great guide to your motivation. The more reasons why you can come up with the more you are likely to succeed in business/

Step 3: Create a specific goal for what you want 1 year and 90 days from now.

Step 4: Now the brilliant formula for those of you seeking growth.

Lead and enquiry generation:

List 3-5 marketing tactics to bring in enquiries to your legitimate home based business.
Example: Online website advertising, direct mail, phone calls to target list etc

Step 5: Conversion from prospect to a customer.
Now once you have an enquiry it is time to convert these people to your product or service.
List down 3-5 tactics to do so.
Example: Follow up every enquiry 100% of the time, create sales brochure to convey the benefits of what your organization does, have a multi step follow up process to educate your customer.

Step 6: Increase the average spend of each customer
List down 3-5 ways your business can increase the spend on average for each customer.
For example, train all sales people to have add-on questions for every product. Give the customer a checklist of all of your services before they make their final buying decision.

Step 7: Once they have purchased you must stay in touch with them over and over again.
This is probably one of the biggest business secrets there is. Stay in touch at least every 90 days but hopefully more frequently and watch your long term rate of repeat customers double and triple. Now many people have heard about this but few small business or home business operators actually implement it long term.

Step 8: Test and measure all the financials paying particular attention to increasing the profit margin and profit and loss. You should know your exact financial position daily.

Now simply put the written data from all of the above into a 9o day plan and spend 3-5 hours per week working on implementing these into your business. Like any legitimate home based business, following a system and having a clear vision for what you want is perhaps the most critical of all business skills.
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Lucrative Business Marketing and Advertising

Lucrative Business marketing and advertising need not be tricky, expensive or hard to implement. I use a process of re-engineering for any home or small business to follow and it works like this.

Re-engineering and modelling is a very powerful method of working out what has worked for others in your exact same industry. After all there are millions of home and small businesses in the world. The fact remains that someone else probably does what you are doing. Therefore there are footprints to follow and clues to obtain to show us the way forward in our enterprise.

To repeat: someone somewhere is or has probably done the same or very similar business as you. Someone is showing you how to do your business marketing and advertising!

Modelling and re-engineering is simply the process of looking at what others have done or are doing now with their marketing, with their selling, their systems, their team, their finances. It's about looking at what business structure they have as well.

This is all pretty easy to do with the internet making research on any company comparatively simple. I often phone the company I research and become a member or subscriber to their newsletter to find out more about them. Therefore business marketing and advertising becomes straight forward when you have a potential model to follow.

But essentially, modelling involves copying or tweaking your strategy into a similar vain to the one which works elsewhere. Simple really. Now I would not suggest you copy blindly a strategy someone else similar to you is implementing. Just test it out. After all, marketing and business is ALL ABOUT getting the recipe right for your business.

Using another enterprise's business marketing and advertising structure and doing something similar is such a great idea.

5 Lucrative Marketing Ideas for Small Business

Marketing Idea for Small Business.

Your marketing does not have to be difficult in your home or small business.

As a professional business coach I have successfully seen what happens when you understand a simple marketing system and apply it to your situation.

Great things happen when you follow this process I am about to divulge. Great things happen to your sales, your profitability and your enterprise.

OK so marketing idea for small business PART 1:
To be successful with marketing you need to think of it as a funnel.

The funnel consists of 5 simple parts and you need to ensure you have a strategy in each of these 5 areas. What are the 5 areas?

1. Lead or enquiry generation.

2. Conversion of this enquiry to a sale (Sales Technique)

3. Once the person is purchasing from us we need to ensure the sale is as big as possible so this area is called "Increasing average spend".

4. Once the person has bought from us we always need to ensure they will come back again and again so this area we call "Repeat Customer Transactions".

5. Finally you need to measure the profitability of the 4 steps above and measure it's success or otherwise. "Measure Profitability and Increase Margin."

Does this sound difficult? NO - most definitely NO. It is not difficult at all to track and implement tactics and strategy in these areas.

My suggestion is this. Pick out 8-12 strategies in the above 5 areas and simply list them down into a 1-2 page written 90 day plan. As humans, as soon as we start breaking big complex tasks down into smaller chunks our day and focus becomes easier.

So for example,

1. Lead generation could be direct mail, google adwords campaign for your business website and implement a referral program.

2. Conversion to sale could be to simply follow up 100% on all enquiries every time and to do some product training to be able to sell your product/ service more efficiently.

3. Increasing the average spend of each customer could be done by introducing a checklist of other add-on services at the time of the buying decision so the buyer gets a clear idea of what other affiliated products/ services might help them.

Asking add on questions every time as a person is making a decision is a great technique.

4. To get customers to come back again and again is as simple as staying in touch with them via newsletters, e-zines, letters after purchase, follow up phone calls.
Here is a great rule to follow and one of the best marketing ideas for small business.
Stay in touch with your clients every 30-90 days no matter what your business is. Do this and miraculous things happen.

Generally more referrals will result. You become top of mind for your current customers so they end up coming in more frequently. Sales and big profit increases invariably happen. This seems so simple but hardly any home business does this effectively probably because it is not an instant increase. It's more a nurturing relationship building strategy.

5. Increase profit margin strategy might mean you set a goal to increase your gross profit margin by a few per cent. Or it might mean increasing the prices on some of your services whereby hardly anyone will notice.

Follow this 5 step formula every 90 days in your business and watch big increases happen.
Marketing ideas for small business need not be difficult. Just follow a proven formula for success.
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Top Home Based Business Closing the Sale Tip

If you are in a top home based business and need to make presentations to prospects here is some great advice I hope you can utilize and profit from.

Top Home Based Business Step 1:
You must measure how many prospect meetings you have over a week or month and then find out your conversion to sale rate. For example, if you had 10 prospect meetings over the past month and close 3 of these to a sale, y0ur conversion rate would be 30%.

Step 2: Once you are aware of your historical or present conversion rate to sale, set a goal to get to say 50% over the next 90 days. So set a concrete, specific goal.

Step 3: Now to increase your conversion rate here are some great tactics that prove to work every time.Sales increase when you adopt a visual, physical and auditory stance to your presentation every time.

Instead of just telling people (auditory) what you do you will automatically increase your conversion rate if you
1) have a visual presentation (flipcharts, survey, questionnaire, presentation)and
2) Focus on their needs and uncover their problems and give solutions rather than selling your product to them.and
3) Include a physical demonstation - via samples, getting them to fill out a questionnaire, demonstrations, product overviews that they hold and touch.

Mark my words, every time you include all 3 above: Auditory, Visual and Physical.... your sales will increase.

Every time you focus on the needs of the prospect, build their dis-satisfaction and give them a solution rather than sell to them, your conversion will increase.
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Your Most Valuable Asset - Time

The more I get involved in other people's businesses as a coach the more i realize the critical usage of time often separates whether people are successful or not in their home business.



No one plans not to use their time well. It just seems distraction is an ever present temptation to our every day working lives. But study the world's most successful people and you will notice the pre-eminence of a great personal time strategy.



Simply put - successful people simply get more done and work on the most critical success inducing parts of their business or role. This invariably comes back to sales and marketing for most of us in a home enterprise.



Donald Trump is famous for squeezing the most out of his working day. One day could mean 30-40 telephone calls (inbound and outbound) and 5-8 meetings in a typical day. How? He simply focuses on the task at hand and the long term goal and separates everything else.



Studies have shown separating everything else (including email, uninvited guests, non productive meetings, doing non important tasks etc etc.) is the critical skill you should adopt to be 20-30% more effective every day.



Some of my mentors have suggested to focus on one business building activity each day for 60 minutes minimum. This is great advice for the home business builder. Focus for 1 hour a day(minimum) on a critical marketing activity or sales activity or following up a quotation.



I have found the simple focus above works very well for me. Maybe it will work for you too.

Spend 1 hour day working ON IMPROVING the sales, the marketing, training a team member or systemizing a procedure which longer term make things easier, better and more productive.



The key is to pre-plan the hour you will do every day into your diary.

Try it and see if it works for you.



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The Number One Top Home Based Business Skill To Achieve Massive Success

The Number One Top Home Based Business Skill To Achieve Massive Success is..............drum roll please.................. Your reasons why you are doing your home business and how clear is your vision for what you want!

My observation is simple on why some succeed and some fail. Failure comes with confusion, lack of clarity and with no clear picture. Have you noticed when you are "fired up" about something and you grit your teeth and you say something like, "I'm going to get through this!" What happens?
You succeed.

The same is true in home business. Motivation to achieve comes from being clear on what your ideal future is even before you get there. With motivation comes action to overcome hurdles and bumps along the way. This makes sense why people who have no clear goals or vision seem to fail and those with vision succeed.

People who give up on their business become de-motivated with the first challenge that comes along. They stop. Switch. Do something else or look for the next quick opportunity to make a squillion dollars.

Ok - so what are the practical steps for doing this successfully. Well never thought you would ask..... Here are the steps to creating a top home based business vision.

1. Get a piece of paper out.
Write down the answer to this question: What does your ideal business look like 3 or 5 years from now? Part of your answer should be based on how much money you ideally want to earn. Who will your customers be? Who else will be on your team? What will you exactly be doing?

2. Get another piece of paper out.
Write down what your ideal business looks like 1 year from now.

TIP: No need to be concerned about how you will do it. Just tell me what your end point is. The ideal. What your business will look like. In effect you are starting with the end in mind.

3. Get another piece of paper out and tell me please:
Why are you doing this home business? What do you really want to get out of it?
I want you to push hard and come up with 10-20 reasons why.

If you cannot come up with 10-20 reasons why, it probably means you have a better chance
of failure. Why? Because your motivation is just not strong to continue. You may stop when the going gets tough.

The key therefore is to come up with many reasons why even if this takes you days or weeks to complete. There is no race. But mark my words, if you don't come up with your reasons why you want success in your home business you probably will not get there.

This one top home based business skill can ensure you will win the game for years to come.

I wish you every success.

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Start a Home Based Business Successfully and Easily The Correct Way

Hi Folks and welcome,

You know as a professional business coach dealing with many small to medium
enterprises around the world (to date - I have worked with 146 organizations) I can assure you there is a home business blueprint which I now insist all who start a business MUST FOLLOW!

To start home based business successfully there are rules of the game. Follow the rules and the game of business goes well. Do not follow the rules and watch your opportunity to succeed go south!

My latest research shows 86% of all home based businesses and small businesses will not be operating in 5 years time. Most will not be even operating after 12 months at least not in the same business venture! You probably have heard similar statistics before. This is a terrible statistic and the figures remain the same throughout the Western world. This is a terrible waste and my vision is to help people really succeed - one business at a time.

This blueprint comes from the trenches. It simply works and is one of the best home business management tools there is - period.

Now over the next days and weeks I will go into detail about each part of the "Start Home Based Business Successfully Plan but for now here are the major components.

Announcing the 10 Steps to Start a Home Based Business Successfully to Achieve Massive Results!

1. Leadership and Vision:
Do you have a vision of what your future looks like? Leadership is about having a big picture view of where you are heading and what it looks like BEFORE you start and as you go. Do you know what your business will look like in 5 years? What about 1 year from now? What about in 90 days?

2. Plan
Without a plan you will not give yourself the best chance of winning the game of business. So do you have a 90 day plan of the 8-12 key actions you will take to ensure success. To achieve any goal the key is to break down the action steps into little 90 day plans.

3. Management (Including Time Management)
Managing your time to ensure you are working on the most critical success generating aspects of your business is crucial.

4. Marketing - Lead and prospect generation
5. Marketing - Sales and Conversion
6. Marketing - Increasing the Average spend of each customer
7. Marketing - Increasing the amount of Repeat Buyers

8. Finance and Cashflow
This step is about having systems and measurement around monies in and monies out of your home business.

9. Policies, Procedures and Systems
Every home business must have some written down systems and policies to follow to ensure
maximum effectiveness. Otherwise you will not be operating efficiently.

10. Team
Now for all home businesses to work well, you must have support. This could be in the way of partner, friends, children, or professionally via accountants, business coach or mentor, lawyers or book-keepers who are all part of your external team to ensure success.

Now every successful one person operation or global company have these 10 steps working effectively. Most who fail at their home business have hardly any of these in operation.
What about you and your situation? How many of the above do you have working effectively and where you have some written information on each area?

Start home based business successfully depends on YOU doing these things well. Let me know if you agree? I wish you every success.

Regards...
Brian